In this new article, we are introducing the “Soopl of” Marjon Muijskens. She is the driving force behind BlueGlory—an Amsterdam-based fashion agency that has been elevating women’s brands in the mid-high segment for more than 27 years.
Marjon shared her inspiring journey into the fashion world with us. Though her love for fashion was deep-rooted since she was young, she initially followed her parents’ advice and pursued a career as a secretary after school with the aim of having a stable job. Soon, she realized that this path wasn’t fulfilling for her and that’s when she made a promise to herself: to chase her dreams and passions. So, she packed her bags and made her way to Amsterdam, where she delved into various roles within the fashion industry for eight years. Once she gained some experience, alongside her partner, she took a leap of faith and founded BlueGlory.
“Blue refers to the blue water of the IJ (one of the main rivers in Amsterdam) where our first showroom was located. Glory refers to the joy it gave us to start our own business. That’s how we came up with the name”.
Since then, BlueGlory has been a reliable partner for fashion brands looking to grow in the Benelux region, with Soopl as a trusted companion for them in this journey. “We’ve been using Soopl for over 10 years,” Marjon shares with us. “These trolleys aren’t just convenient—they’re indispensable. From maneuvering collections in the showroom to streamlining travel logistics, we use the Soopl trolleys on a daily basis”.
She explained to us that Soopl trolleys are essential, particularly for transporting collections within the showroom and during visits to clients. “When you travel to a village, you’re lucky if you can park the car next to the house or where you’re going, but other times, you need to walk a lot” she noted, acknowledging the challenges it can pose.
Marjon expressed her appreciation for the Soopl trolleys, particularly praising their robust rubber wheels, which allow smooth navigation across various surfaces. Unlike regular racks that may break on uneven terrain, the Soopl trolley allows her to easily transport her clothes everywhere she goes. She also highlighted the ease of steering the trolley, thanks to its adjustable tabs, ensuring precise control over the wheels.
Yet, Soopl isn’t merely a practical tool described Marjon —it’s a representation of professionalism. “It presents a positive image for our clients. They perceive our organization and readiness to tackle any situation.” She also shared her appreciation for Soopl’s garment bags, which can be seamlessly integrated into BlueGlory’s operations together with the Soopl trolley. “With Soopl products, you’re ready to go anywhere and make a statement,” she concluded.
Before finishing our interview, we naturally wanted to delve into Marjon’s fashion inspirations and role models. She mentioned the iconic Carine Roitfeld, muse to Karl Lagerfeld and former head of French Vogue, known for her rock and roll style that Marjon admires. She also highlighted Jenna Lyons, the creative mind behind J.Crew, whom she finds cool. Each of these figures embodies a unique style, inspiring Marjon’s fashion choices and style.
In our conversation with Marjon, we were once again reminded of how Soopl goes beyond products. It accompanies many brands and individuals with stories behind them on a day-to-day basis, serving as a vital component that binds a community united by fashion and excellence together and enabling them to keep rolling towards their new goals with confidence. We’re proud to be part of these stories and excited about the future ones!
